Tim Cook says Apple price increases are 'unavoidable' due to memory crunch

Tim Cook has confirmed that Apple products are getting more expensive, citing an ongoing RAM shortage that's made current pricing 'unsustainable.' He didn't name specific products or timelines, but the Mac Mini already quietly lost its $599 entry point and the 512GB Mac Studio quietly disappeared — so the repricing is already in motion. If you've been eyeing an Apple machine, this is the clearest signal yet that waiting might cost you more.