Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds

A WordPress VIP survey finds that a majority of US consumers react negatively to the word 'AI' in brand communications, even as companies increasingly embed AI-generated content into their customer-facing channels. The gap between corporate enthusiasm and public wariness is widening, suggesting that years of overpromising and high-profile errors have eroded baseline trust in AI-labeled products. The finding carries quiet significance for an industry that has made AI visibility a marketing strategy rather than a guarantee of quality.